DLF Brands known for bringing international brands in India launched its 1st Premium Multi-brand outlet 'AVE.NEU' at Moments Mall, Kirti Nagar. Spread across aproxx 15,000 sq.ft, the store brings together the leading international fashion brands like Boggi Milano, Claire's, DKNY, Alcott, Sunglass Hut, ELC, Mothercare, etc., all under one roof.

Vibgyor conceptualised and managed the launch event for this store from 24th - 26th May 2012 at Moments mall. The event kicked off with a press launch on the 24th May'12 for select media which included an unveiling of the company's loyalty program followed by an exclusive fashion show featuring models showcasing various brands available at the outlet.

The opening culminated in a large scale public event on 26th May'12 featuring current music sensation Yo Yo Honey Singh belting out his current hits to a packed audience of over 15,000 people. The audience was completely overwhelmed by Singh's performance which lasted over 90 minutes and was enjoyed by people of all age groups.

Speaking on the launch, Timmy Sarna, MD, DLF Brands Ltd. said, "We are excited to launch our first multi-brand outlet, which will cater to audience from all walks of life. The outlet, for us, is a symbol of DLF Brands success in bringing some of the most reputed international brands into India. This is the first time DLF Brands is introducing this concept and we are hopeful of a good response for the store."

According to Ankur Kalra, CEO, Vibgyor Brand Services ,"We are proud to be associated with the launch of DLF brands' first ever premium exclusive store, it is the beginning of a new relationship with the company and we look forward to working with them on many such events in the future. The artist was chosen keeping the profile and preferences of the audience in West Delhi and proved to be a big hit - we had a record turnout and the objectives of the launch were fulfilled.